"We want these to look like the Apple commercials. You know, clean white background? Simple right?" Well, not exactly, but we pulled it off quite well!
If you're going to parody, riffing off Quentin Tarantino's not a bad way to go. We had a blast recreating a nearly shot-by-shot version of his Reservoir Dogs trailer.
You typically wouldn't think of Jerry Garcia and HP groovin' together on a sunny summer Saturday. But thanks to agency Critical Mass, this is indeed what happened.