Cardiac Arrest Notification with PulsePoint

I collaborated with Setla Films to create four concepts for the PulsePoint Cardiac Arrest Awareness App, then co-wrote our production script based on the approved concept, cast our talent and extras, and then co-directed our two-day shoot in downtown Livermore, CA and at El Camino Hospital in Mountain View, CA.

Community outreach is critical in encouraging citizen engagement through the PulsePoint app. This Public Service Announcement (PSA) is used in movie theaters and other venues to raise local awareness of the app availability and purpose, and the important role of bystander CPR and publicly available AEDs.

As further background in the process, here's the presentation we reviewed with the PulsePoint executive team where we walked through our four original concepts.

Click the image to see our Concept Presentation. Note that PulsePoint chose Concept #2.

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