I'm posting for 60 days straight, leading up to my early December birthday, and I'm making the time to write on behalf of slain UCC Professor and aspiring novelist, Larry Levine.
Back in 2011 – after over 150 corporate video projects featuring traditional talking head, documentary style interviews to capture key soundbites – I was getting a bit restless. Our camera setup usually included two locked-down (on tripod) cameras, either one nested under the other to capture a close-up and a wide, or one as the primary A-Cam and the second off to the side as B-cam, capturing the interviewee's profile.
Don't get me wrong, my clients were thrilled with the end result. But I wanted more visual excitement, more WOW factor, and simultaneously to create justification for the camera's movement from the story being created. I believed this would make the video explode off the screen and successfully captivate the viewer to stay on until the end. Which would benefit me artistically, creatively. And ideally aid my clients financially. So how to achieve this and remain in budget and deliver on time?
Here are three fantastic clips from a range of projects: crowdfunding video, corporate testimonial, narrative short film, ... and a bonus, a similar extended move from the narrative film applied to a nonprofit PSA: